A great brand is a one way ticket to a successful business – if you have a recognizable logo and people know what your business is about and what your mission statement is then this will greatly help them to get behind your products and services and turn your company into a real movement. Some companies have of course managed this with great aplomb to the degree where their logos are globally recognized and their brands are household names. We can learn a lot from these company, so following are the top 10 best brands – in terms of both their clever marketing and their fame.
10 Aston Martin
Aston Martin is the first entry on this list of the top 10 best brands first of all because it is so recognised and secondly because of the way it’s managed to manoeuvre itself to become the unquestioned cream of the crop. Undoubtedly of course it has a certain secret agent to thank for its success…
MacDonalds is one of the top 10 best brands in terms of it’s recognizability, but also in terms of it’s impressive fall and rise. When MacDonald’s came under criticism for promoting obesity, it re-branded itself with new colors and a new image and by selling healthier options too.
Nintendo starting life selling trading cards but their move to video games saw them become one of the top 10 best brands. Some of their huge successes include the Gameboy series, Pokémon, Super Nintendo and the recent Wii. Constantly innovating and with a great mascot they are one of the top ten best brands for sure.
Disney too is one of the top ten best brands and also feature a very recognizable mascot. They have practically taken over the entertainment industry and recent successes include the acquisition of Marvel and the birth of Pixar. Through Disney Land they have also constructed a huge monument to capitalism.
Google is a more recent one of the top 10 brands – but they are also a brand we use on a daily basis and that has global acknowledgment. They are more than a search engine too and own the impressive Google Maps, the highly functional Google Mail, the game-changing Google Adsense and the Android operating system among several other innovations.
One of the first tech giants and undoubtedly one of the top 10 brands. So successful that they were accused of market monopoly and had to tone down some of their more aggressive sales techniques. Still their software is found on a large proportion of home and office computer systems.
Of the many sporting brands (Adidas, Rebok, Lonsdale…), Nike has perhaps the most recognizable logo of all which is brilliantly simple and iconic as a result.
Apple has come from relative obscurity to become rapidly one of the top 10 brands in the world. Their logo is excellently simple, as is their easily identifiable design (white, round edged), and their true master-stroke -the white headphones.
Coca-Cola has to be one of the top 10 brands of all time if not because they are literally a global phenomenon then certainly for designing the outfit of Santa Clause himself. Every time you see a Santa dressed up in a mall he’s sporting the Coca-Cola colors. Now that’s good branding.
Virgin have to be one of the top 10 brands of all time if not one of the most successful businesses. Using a unique business model that ties it’s products together by delivery and packaging rather than by industry, it also feature a recognizable logo, provocative name and some of the best advertising around.